Keffer Jeep: Embarking on a New Chapter with General Manager Rick Trinkl

March 18th, 2024 by
Rick Trinkl

Rick Trinkl, General Manager & Partner

This year, as we celebrate an incredible 50-year legacy of serving the Charlotte, NC community, Keffer Chrysler Dodge Jeep RAM — widely recognized as Keffer Jeep — is proud to announce the ushering in of a new chapter under the leadership of our new General Manager and Partner, Rick Trinkl. Rick comes to us with a remarkable track record from his tenure at Larry H Miller Hyundai Genesis in Peoria, AZ, where his visionary leadership propelled the car dealership to unprecedented heights.

Guided by Rick Trinkl, Larry H Miller Hyundai Genesis not only soared to become the leading Hyundai Genesis dealer in Arizona based on Hyundai RDR reports from 2019 to 2022 but also set a benchmark in customer satisfaction. It was recognized as the Hyundai Board of Excellence award winner in the United States as the #1 Sales and Service satisfaction dealer in the nation by Hyundai Motor America for four consecutive years. Moreover, Rick’s adept leadership led the dealership to be honored as the top Automotive News Best Dealership to Work for in 2022 amongst all brands.  They also secured the prestigious J.D. Power 2022 Dealer of Excellence Program Award Gold Winner for three years running. This recognition from J.D. Power is awarded to dealerships that achieve exceptionally high scores in automotive manufacturer customer research and pass a thorough in-dealership best practices verification. The dealership’s consistent certification over three years, culminating in Gold status, reflects Rick’s unwavering commitment to creating a culture of outstanding customer service, employee satisfaction, and operational excellence.

As we embark on this exciting new era, Keffer Jeep is committed to leveraging Rick’s proven strategies and insights to enhance every facet of our dealership. We are undergoing extensive renovations inside and out of both facilities. Kefferjeep.com is going through a complete transformation to offer our customers and staff a state-of-the-art experience that matches the innovation of our vehicles. From the rugged Jeep Wrangler to the powerful RAM trucks, our selection of new vehicles and high-quality Certified Pre-Owned and Used Cars is curated to cater to the diverse needs of the Carolinas.

Our Jeep service department and our RAM Truck service department are undergoing enhancements to offer the quickest customer check-in and service experience possible. Equipped with genuine Mopar parts and staffed by expert service advisors, we prioritize your vehicle’s maintenance needs. From standard oil changes and tire rotations to complex repairs, we ensure a smooth service appointment process with our improved digital platforms. Additionally, our Parts Department is here for customers looking to order parts to outfit or upfit their Jeep or other vehicles, providing a tailored enhancement for every driving experience.

We warmly invite you to explore Keffer Chrysler Dodge Jeep RAM, conveniently located at 8214 E Independence Blvd in Charlotte, North Carolina. Discover the ongoing enhancements we’re making across our dealership firsthand. For those who prefer to begin their journey online, visit KefferJeep.com to view our comprehensive inventory of new and used cars, check current pricing, learn about our latest incentive offers, and schedule your next service online. Whether you’re in the market for the latest models, seeking professional advice on securing your next car loan, or eager to arrange a test drive, our dedicated team is ready to showcase the impactful changes under Rick Trinkl’s dynamic leadership.

As we commemorate fifty years of service in North Carolina, this significant anniversary marks the beginning of a promising new chapter, steering Keffer Jeep toward a future that respects our esteemed legacy while propelling us toward new heights of innovation and excellence. This is an invitation to join us on an exciting journey that sets fresh industry benchmarks, all while upholding the trust and visionary outlook that has been the foundation of the Keffer Automotive Group. Engage with us in person and online at KefferJeep.com, as we redefine excellence in the automotive world.