Dodge Powers to Top 10 in J.D. Power 2019 U.S. Initial Quality Study

Dodge Powers to Top 10 in J.D. Power 2019 U.S. Initial Quality Study

Automobile giant Dodge has been the quintessential American brand for decades. While it has always been renowned amongst customers for its masculine style, state-of-the-art interiors, top-notch safety, and premium-quality build, the company has received none official recognition for the same. 

But all this changed in June 2019 when Dodge found a place in the Top's list 10 best quality cars compiled by J.D. Power. 

The J.D. Power Initial Quality Study

The Initial Quality Study is an annual study that J.D. Power conducts to identify automobile brands that carefully follow the most stringent quality practices in auto production and assembly.

  • The study looks at a variety of factors, like the car’s structural integrity, the sophistication of technology, number of problems/imperfections in the build, poor handling & driving, and more, when ranking cars. 

The test considers the cumulative issues experienced per 100 vehicles in the first 90 days of car ownership (PP100). Here, the lower the scores, the higher the quality. They award the 10 cars which have the lowest PP100 scores a place in the Top 10 Best Initial Quality ranking. 

Dodge Pushes its Way to the Top 

For the very first time in years, Dodge has found a place in the Top 10 ranking of J.D. Power’s highest quality cars. 

The brand has been witnessing a steady decline in its PP100 score for the past few years, with 2019 seeing the ranking at a record low of 90 (from 130 in 2018).  This showed an improvement in overall auto-build quality by 8%, particularly in the Minivans segment and the Midsize Sporty Cars segment. 

  • While the Dodge Grand Caravan brought home the second place in the former category, it was the Dodge Challenger that was the top dog in the latter category. 

Dodge’s new ranking is a testament to the significant improvements the brand is seeing across the board. The auto giant’s older models, like the Dart and Avenger, too are being redesigned for improved build quality, performance, and safety. 

Experience the Dodge Quality 

Dodge’s victory points to tremendous changes and improvements in the brand’s quality department. Customers can expect top-notch models to hit the roads soon. If you’re interested in test driving or buying Dodge cars in Charlotte, visit us at Keffer Jeep. 

Come see us at Keffer Chrysler Dodge Jeep Ram in Charlotte, NC to test drive a new Dodge