History of Chrysler

 History of Chrysler

History of Chrysler| Keffer Chrysler Dodge Jeep Ram

Chrysler, one of the largest automobile manufacturers in the US, was started in the 1920s. It was first incorporated as Chrysler Corporation in the year 1925. Much later, in 2009, the company came to be known by its present name, Chrysler Group LLC. Let's now take a look at the rich history of Chrysler.

The birth of the company is associated with Maxwell Motor Company Inc., which was founded by Jonathan Maxwell and Benjamin Briscoe. The first Maxwell car was made in 1904, but shortly after, Benjamin Briscoe joined the United States Motor Company, which did not last long. After the split in 1913, Maxwell continued to run Maxwell Motor Company alone until the post-war recession struck.

In 1920, Maxwell Motor Company, deeply in debt and facing ruin, convinced Walter P. Chrysler to join the effort to revitalize the company. Chrysler had just resigned from the Buick division of General Motors at the time. In 1922, the Maxwell company took the helm of Chalmers Motor Car Co, and the very next year, Chrysler bought control. Chrysler’s leadership turned the fate of the company entirely. They began to manufacture competitive automobiles. The change came about when they started with a revolutionary 6-cylinder vehicle which was introduced at the 1924 New York Automobile Show. At this point in the history of Chrysler, Maxwell Motor Company officially became the Chrysler Corporation in 1925, with Chrysler as the president of the company. The major influence of Chrysler on the American automobile market began with the introduction of Plymouth in 1928, right after Chrysler bought the Dodge Brothers, Inc. Since then, Chrysler has been one of the major players in the automotive market in the US.

Chrysler also played an important role in supporting the U.S. military efforts during World War II. Between 1942 and 1945, the manufacturer suspended almost all civilian car production, as the automotive industry turned all its factories to the task of fulfilling defense contracts. The 1950s and 1960s saw the growth of Chrysler as an innovative pioneer in the automotive industry. In 1955, Chrysler launched the signature “muscle car,” beginning with the C-300, which had a 300-horsepower hemi V8 engine. This was followed by the outstanding Chrysler 300 F in 1960. Despite facing some challenges on the financial front in the 1970s and 1980s, Chrysler continues to be one of the leading giants in the US automotive market.

Source: Chrysler