The History of Jeep


The History of Jeep

With its origin in the heart of war, Jeep made its way into the tapestry of the America past. 

They started the company in 1940 in Butler, Pennsylvania, by the American Bantam Car Company to develop a strong and sturdy vehicle that could withstand the brunt of World War II. 

  • The jeep came out with its very first product—the Willys Quad—which turned out too big for military use. To clinch the deal with the US Army, Jeep redesigned the Quad and created the iconic Willys MB—a lightweight all-terrain vehicle. 
  • Accepted by the army during the War, they gave Jeep a requisition for 637,000 units of Willys MB. They used these as patrol vans, supply vans, and ambulances by US soldiers and their allies in England and Russia. 
  • Soon after World War II, Jeep vans ceased being military vehicles and instead positioned as sports vehicles. This was the brand’s entry into the still-nascent SUV industry. The company’s legendary slogan “Go Anywhere, Do Anything®” gave the brand an edgy appeal and instantly made it a hit with the youth. 

From this point on in the history of Jeep, the manufacturer began assembling cars that offered high off-road performance and safety. In the early 1980s, the company launched two of its most iconic models–the Jeep Cherokee and the Jeep Wrangler. 

Life after Chrysler Acquisition

In 1987, the Chrysler Group, which brought on the era of the family-friendly van acquired Jeep. Jeep’s first model after Chrysler acquisition was the Wagoneer family van, built in 1987. In 1993, the company introduced the Jeep Grand Cherokee, which is a benchmark for SUVs even today. 

Now, almost 75 years after its set-up, Jeep is continuing to create innovative automobiles with models like the Trailhawk, Renegade, Cherokee KL, and Compass on the road. Until 2016, the company has sold over 1.14 million cars and the future looks brighter. 

Be a part of the Jeep legacy!

Want to be part of Jeep’s rich heritage? Visit Keffer Jeep to place an order for your Jeep in Charlotte. 

Source: Jeep